17 Nov 2020 KBJW Reunites “The A Team”
Koontz Bryant Johnson Williams (KBJW), a leading regional civil engineering firm headquartered in Richmond, Virginia, continues its season of growth by reuniting “The A Team” with the recent addition of two veteran Marketing and Communications specialists.
Aimee Wester, Senior Communications Strategist, and April Matanoski, Senior Marketing Strategist, are the newest additions to the KBJW Business Development Team, led by Chief Strategy Officer Jeff Hudson, who joined KBJW earlier this year. “The A Team” spent more than 13 years together managing marketing and communications campaigns for Richmond Raceway, and have been reunited to lend their unique expertise to the growth and development of the KBJW business.
Wester, a graduate of Radford University, has a track record for delivering results in a high-pressure, fast-paced environment, having spent nearly 20 years overseeing communications and public relations in the NASCAR industry. Skilled in storytelling to increase visibility, enhance brand and reputation, and support business results, Wester managed the day-to-day public relations for well-known NASCAR drivers Jimmie Johnson and Kasey Kahne before stepping into the role of Director of Communications for Richmond Raceway, where she served as the primary spokesperson and liaison between the track, drivers, media, celebrities, and VIPs.
Matanoski, a graduate of Virginia Commonwealth University, is a diligent leader with creative acumen and design talent. Known for her branding creativity, Matanoski spent more than 20 years managing the end-to-end development, launch, and content management of creative projects for Richmond Raceway. She has led multiple rebranding campaigns for the Raceway and partners, developing strategies to ensure the highest level of collaboration and maximum amount of impact.
“The A Team,” led by Hudson, who has more than 30 years of experience in the environmental, geotechnical, and engineering fields, is focused on growing KBJW’s business in all locations, with special attention on the newest offices in Hampton Roads, Virginia and Charleston, West Virginia.
“By creating consistent, compelling messaging through all of our marketing materials and channels, we will be better equipped to serve our project managers,” explained Hudson, Chief Strategy Officer. “’The A Team’ has brought a new, creative vision to Koontz Bryant Johnson Williams. We’re excited for what the future holds.”
About KBJW
Koontz Bryant Johnson Williams’ team of professional engineers, surveyors, planners, scientists, and project managers in Virginia, Ohio, Kentucky, West Virginia, and Wisconsin, strategically collaborate to ensure the success of our projects and the trust of our clients. The KBJW team brings a diverse cross-section of engineering experience to any project, large or small – all in a collaborative atmosphere. We have the experience and capacity to manage a wide variety of engineering design and construction projects and offer specialized services in a variety of disciplines. We strive to ensure that all projects are completed successfully – on time – within budget – and to our client’s satisfaction.